The Counterintuitive Path to a High-Converting Quiz Funnel

Why starting with the quiz is the last step and how to build it the right way.

Let’s talk about something that trips up so many people when creating a quiz funnel:

They think the first step is setting up the quiz itself.

But here’s the truth: The quiz is the last thing you should set up.

I know. It sounds backwards. But let me show you why flipping the order is the key to a smooth, seamless funnel—and how I used this exact method to build my AI-Intuition Quiz and guide series for System Mystic.

Start with the End in Mind

Before I ever opened TryInteract to create the quiz, I defined my outcomes. In my case, these were the five System Mystic archetypes:

• The Sage

• The Visionary

• The Navigator

• The Synthesizer

• The Feeler

These outcomes became the heart of everything: the quiz results, the guides, the emails, and the offers.

Why start here? Because you can’t deliver a quiz result if you don’t have the deliverable—the guide, the email, and the product offer—ready to go. The entire funnel depends on these assets being in place.

It’s like trying to build a house without the blueprint.

Step 1: Define Your Outcomes

For each archetype, I outlined the core traits, strengths, challenges, and potential.

Prompt: "Help me define 5 unique archetypes that reflect different intuitive approaches to technology and AI. Describe each one in a few sentences, highlighting their strengths, challenges, and personality traits."

Step 2: Create the Free Guide for Each Outcome

These became my free lead magnets—the instant value I offered to quiz takers. I used Canva for the design and ChatGPT to help brainstorm sections and even generate images.

Prompt: "Outline a 5-page free guide for the Sage archetype, including an intro, 3 key sections, and a reflection question at the end."

Step 3: Build the Paid Guides

Each free guide expanded into a 35+ page paid guide—a deeper dive into the archetype, plus rituals, prompts, and tools. These became the product offers tied into the funnel.

Prompt: "Expand the Sage guide into a 35-page paid guide. Include sections like: Deep Dive into the Archetype, Challenges & Solutions, Practical Rituals, AI Prompts, and a Reflection Journal."

💡 Pro Tip: Use Adobe Acrobat’s Compress PDF to shrink Canva files down—mine were image-heavy and needed serious compression.

Step 4: Set Up the Downloads in Kajabi

Upload your free and paid guides into Kajabi. Create product offers for the paid guides and set up the free downloads for delivery via email.

Step 5: Write the Email Sequence

Your nurture emails are the bridge between the quiz result and the paid offer. Here’s the sequence I created:

1. Quiz Result Email (with free guide)

2. Reminder + deeper dive into the archetype

3. Invitation to get the full guide

4. Reflection + value + another invitation

5. Final reminder

Prompt: "Write a 5-email nurture sequence for quiz takers who receive the Sage archetype result."

Step 6: Now Build the Quiz

With all your assets in place, then it’s time to create the quiz in TryInteract.

Set up:

• Outcomes = your archetypes

• Questions + answers

• Weighting/scoring to match results to outcomes

• Integrations to pass results into your email platform

Step 7: Automate with Zapier

Use Zapier to connect TryInteract to Kajabi:

• Pass the quiz result from TryInteract to Kajabi

• Kajabi sends the result email + free guide

• Start the nurture sequence based on the result

Why This Backward Process Works

It might feel counterintuitive, but creating your deliverables first ensures you have everything ready when the quiz is done.

• You can’t automate delivery without the downloads.

• You can’t create the email sequence without the product offer.

• You can’t build the quiz logic without knowing exactly what you’re delivering.

It’s like staging your home before the guests arrive.

Do the work out of order, and everything flows faster, smoother, and with fewer headaches.

I’ll be sharing a detailed guide soon with templates, AI prompts, a custom GPT and checklists—stay tuned!

Want early access? Hit reply and let me know you’re interested!

Until next time,

Lisa